Change.Clothes for D&G

Domus Academy 2008 – Retail Therapy

Project Leader: Massimo Banzi

Collaborators: Su Hyun Lee, Ekene Ijeoma, Jonning Chng

Abstract

Change.Clothes is an installation for D&G’s stores where people can change the clothes of 3 visualised D&G models using clothing from the store.  By physically moving clothing items, it triggers the models to take off and put on the particular piece of clothing.  Change Clothes could be used for promoting D&G’s collections, and creates a point for consumers to interact with the installation, with other consumers, and also with D&G.  The images of models are displayed by projecting interactive video on semi-transparent surfaces.  The videos will be seen from both inside and outside the store; hence it could also be a form of window display.

New Balance x LimitedEdt SG

Great news hailing from back home!

Singapore based sneaker boutique Limited Edt has collaborated with New Balance to produce Singapore’s first ever collaboration between a local sneaker boutique and a major sporting goods company. The Made in England New Balance 577 BBL has been made in a limited run of only 140 pairs worldwide. The shoes are individually numbered from 1 to 140. This collaboration is to mark the 5 years anniversary of Limited Edt since they started out in 2003 as the first sneaker boutique of its kind in Singapore.